Who is Michael Fielding?
Michael Fielding is a UK SEO consultant with 15 years of SEO experience at agencies in the UK and US. Michael Fielding founded Local Magnet in 2026 and runs it from Widnes, Cheshire.
Michael Fielding helps businesses get found on Google and get named in the answers that ChatGPT, Google AI Overviews and Perplexity give their customers.
What does Michael Fielding specialise in?
Michael Fielding specialises in four areas of search: local SEO, AI search visibility, technical SEO and ecommerce SEO.
Local SEO
Local SEO puts a business in Google's map pack and local results for the towns it serves. Michael Fielding delivers local SEO through Local Magnet, covering Google Business Profile management, location pages, citations and reviews.
AI search visibility (GEO)
AI search visibility, also called generative engine optimisation (GEO), is the work of getting a business named and cited in AI answers. Michael Fielding builds the entity signals, answer-first page structure and third-party mentions that ChatGPT, Google AI Overviews and Perplexity draw on.
Technical SEO
Technical SEO makes sure search engines and AI crawlers can crawl, render and index a website. Michael Fielding audits crawlability, indexing, site architecture, internal linking and structured data.
Ecommerce SEO
Ecommerce SEO grows organic revenue from category and product pages. Michael Fielding works on category architecture, product page optimisation and Shopify SEO.
What is Michael Fielding's background?
Michael Fielding has 15 years of SEO experience. Michael Fielding led SEO strategy at agencies in the UK and US before founding Local Magnet in 2026.
Companies founded by Michael Fielding
Local Magnet
Local Magnet is a local SEO and AI search agency in Widnes, Cheshire, founded by Michael Fielding in 2026. Local Magnet gets local businesses found on Google, Google Maps and ChatGPT, across Widnes, Liverpool, Warrington and St Helens.
Michael Fielding does the work on every Local Magnet account himself: the audit, the page rewrites and the monthly report.
- Founded
- 2026
- Based in
- Widnes, Cheshire
- Role
- Founder and owner
How can you work with Michael Fielding?
Local businesses work with Michael Fielding through Local Magnet. For any other SEO project, contact Michael Fielding directly through the contact form.